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Communication Education And Social Marketing
Within the German non-profit project WissensWerte, a hand drawn, animated short-film called Awesome Oceans has been published. It shows how fascinating this habitat is, but also how human behaviour endangers it.
The video can be watched here: https://youtu.be/UHYBH0Vn-2Y
It has a Creative Commons license and can be used and shared for free in any way.
You can download it here: http://edeos.org/en/portfolio/awesome-oceans/
This publication is a companion piece to Island Innovations—UNDP and GEF: Leveraging Environment and Energy for the Sustainable Development of SIDS, a joint UNDP and GEF (Global Environment Facility) book launched at the Third International Conference on Small Island Developing States, 2014.
This guidebook outlines how to use communication as more than just a tool for outreach, but rather as a mechanism to catalyze change in a community’s attitude and behavior. When using various communication techniques, it is important to regard them as tools to create change from the very beginning, rather than a way to update the community on progress after the fact. Communication should not be a one sided conversation.