The mission of the Conservation Coaches Network is to catalyze transformational conservation by empowering people to develop, implement, evaluate, adapt and share effective strategies that achieve tangible conservation results benefitting people and nature all over the world.
CCNet seeks to improve the effectiveness of project teams working to protect NGO, government, and privately managed lands and waters worldwide. While ultimately our work will be evident in healthy and resilient ecosystems and in the well-being of human communities in the projects supported by Coaches, these goals lie beyond our direct sphere of influence. Therefore, the key intermediate outcome on which our efforts are focused is empowering conservation practitioners whose actions can achieve these ultimate outcomes.
To achieve these outcomes, CCNet aims to have an engaged cadre of Coaches (“Franchise”) on every continent supporting people who are working to protect the most important places and solve the most challenging issues for their regions. The CCNet vision is that these Franchises and Coaches continuously improve and adapt the Open Standards for the Practice of Conservation framework in ways that are responsive to the cultures and communities in which they work and the unique conservation challenges they face. These Franchises and Coaches will be locally funded while being supported by a small Network Coordination Team focused on enhancing their skills and effectiveness and providing them with opportunities to share promising practices across the greater Network. In this way, every team that needs support will have access to a trained, connected Coach who will help them plan, manage, monitor and learn from their work, leading to meaningful conservation results all over the world.