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Culture, Communication and Social Marketing

Communicating science and management within the local culture and finding innovative ways to encourage people to alter their behaviour are possibly the most important aspects of protected area creation and implementation and management. However, these are also areas that are under-resourced and often overlooked. 
The range of resources in this section has been selected to assist practitioners in overcoming these challenges. Some of the links provide direct access to tools and resources that have already been developed for working with communities. These resources are divided into the following two sub-sections: