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Inspiring Support and Commitment for Protected Areas through Communication, Education and Public Awareness Programs: A Quick Guide for Protected Area Practitioners.

Ervin, J., P. Butler, L. Wilkinson, M. Piper and S. Watkins. 2010. Inspiring Support and Commitment for Protected Areas through Communication, Education and Public Awareness Programs: A Quick Guide for Protected Area Practitioners. Quick Guide Series, J. Ervin ed. Arlington, VA: Rare Conservation.

This 30-page handbook provides concise information on seven steps that can be undertaken to attempt to create sustainable behaviour change in a target population. It is introduced with the CBD’s Programme of Work on Protected Areas in mind.

The seven steps include:

  1. understanding societal and conservation context;
  2. changing knowledge and attitudes;
  3. changing social norms, values, perceptions, and conversations;
  4. removing barriers and creating incentives;
  5. motivating positive actions;
  6. sustaining behaviour change over time
  7. assessing and monitoring the impacts of behaviour change.