Price, S. and Mayorga, M. 2007. RARE Pride Handbook: A Guide for Inspiring Conservation in Your Community. RARE, Arlington, Virginia.
This handbook is designed to guide campaign managers through the process of designing and implementing nearly forty different activities to help spread messages, positively engage communities, and influence behaviour relating to biodiversity conservation.
The guidebook presents background information and asks the reader to answer a number of pertinent questions prior to embarking on a campaign. It discusses types of intelligence and ways of learning before embarking on full descriptions of 37 types of campaign activities ranging from cooking contests to legal training. Each activity has the background, learning value, target audience, appropriate timing, instructions and assessment activities clearly explained.