Operationalizing nature recovery to market outcomes
A prosperous blue economy in coastal areas requires operational models that clearly link ecological outcomes to economic returns. These models can support investment, planning, and the growth of non-extractive economies that benefit both coastal communities and the environment. Here, we focus on an Essential Ocean Variable—fish biomass—because it is a globally standardized and monitored variable with proven links to recovery and management. We connect this variable to a key economic output: scuba diving ecotourism, which is a critical component of many coastal economies.