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Jurisdictional initiatives (JIs) – also referred as jurisdictional approaches (JA) – are place-based approaches in commodity-producing geographical areas (Kittinger et al. 2021). In 2021, Conservation International (CI), with support from the Walmart Foundation, launched place-based JIs in Fiji and New Caledonia to drive holistic improvements within each country’s albacore tuna fisheries. By aligning incentives among key stakeholders – including producers, government, civil societies, and private sector entities – jurisdictional initiatives utilise policy and market-based approaches to support environmental, social and economic improvements at scale.