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Conservation initiatives are cropping up all over the planet to address escalating environmental threats and crumbling biodiversity – but what makes them reach a scale that has tangible impacts? Helping them go viral is one answer found by an international study led by Imperial College London, published in the journal Nature Sustainability. The team saw that while an enormous amount of research on our “sixth extinction crisis” has identified threats to biodiversity and the consequences thereof, relatively little research has evaluated the adoption of conservation policies, programs and projects.
