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The use of Indigenous knowledge and resources—including bush foods and bush medicines—is increasingly on-trend. Cosmetics, pharmaceutical giants and large food producers are vying for everything from access to monopoly in the modern market. From the Kakadu plum (or gubinge), an almond-shaped fruit found in Northern Australia, to gumbi gumbi, a plant known as Australia's native apricot, bush foods are sought by health and beauty companies for their healing qualities.