Valuation of coral reefs in Japan: Willingness to pay for conservation and the effect of information
In recent decades, despite their value, coral reefs have been endangered and are swiftly declining because of land overuse, rising sea temperatures, and increasing ocean acidification. This study assesses the willingness to pay (WTP) for coral reef conservation in Japan. We conducted an online discrete choice experiment with 10,573 respondents. A latent class logit model framework was used, and three respondent classes were recognized.
