In 2010, Parties to the Convention on Biological Diversity (CBD) adopted the Strategic Plan for Biodiversity 2011–2020, and its 20 Aichi Biodiversity Targets, to catalyze national and international conservation efforts and reverse negative biodiversity trends. With the plan nearing an end, and attention turning toward a post 2020 biodiversity framework, it is timely to assess the strengths, weaknesses, and effectiveness of the Aichi Targets.