October 8, 2021
sprep-pa
“Do you need a plastic bag?” asks a store cashier. Bland as it may seem, that’s the kind of question that appears to be an effective nudge for tourists to take environmentally friendly action, according to a study. Giving subtle messaging and cues is likely to encourage tourists to engage in behaviors that protect the marine ecosystem, a group of researchers concluded in their paper published in February in the journal Frontiers of Communication.
