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Second growth redwood trees are seen in a grove at Joaquin Miller Park in Oakland, California, on April 29, 2020. Photo: Carlos Avila Gonzalez/The San Francisco Chronicle via Getty Images
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"This report unequivocally tells us that the time to finance nature—for people and for planet—is now." That's how Jamison Ervin, manager of the Global Program on Nature for Development at the United Nations Development Program (UNDP), summed up a new study commissioned by Campaign for Nature (CFN), a coalition of over 100 conservation groups and scientists who support protecting at least 30% of the planet's land and ocean by 2030.

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