August 27, 2020
sprep-pa
Audiences shown a video about coral reefs had less willingness to pay (WTP) for conservation than when shown a slideshow of texts and photographs. The findings suggest the importance of the type and amount of information used in science communication...In a new study published in Ecosystem Services, researchers...found this very effect on the willingness to pay (WTP) for hypothetical initiatives to conserve coral reefs in Japan.
