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Visitors Count! Guidance for protected areas on the economic analysis of visitation

This guidance document aims to build awareness, knowledge, and capacity internationally on how to best undertake economic evaluations of tourism in protected areas, and thereby contribute towards a globally acknowledged standard methodology. We believe that it will serve as a key resource for protected area managers, site managers and their respective natural and cultural heritage agencies, practitioners, academia and consultancies, as well as international stakeholders and donor agencies.