
The commitment to protect 30% of the Earth’s terrestrial, inland water, coastal and marine areas by 2030 under the Kunming-Montreal Global Biodiversity Framework has seen growing attention paid to ‘other effective area-based conservation measures’ (OECMs) to help achieve this target. However, there are a number of misconceptions of OECMs that commonly arise. We explore these misconceptions to aid in ensuring that OECMs are employed to meet their full potential.