About four years ago, Colin Simpfendorfer was diving on reefs in Indonesia’s picture-perfect Raja Ampat region when he noticed the distinct absence of something. “It’s a beautiful place to dive. We would have expected to see grey reef sharks and white tips,” says the veteran scientist.

This November, Mary Kay Inc. is excited to announce its partnership with The Nature Conservancy to protect the critically endangered species of hawksbill sea turtles through the fostering of female-led ecotourism in the Solomon Islands.